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Peter Larsen Kaffe
Peter Larsen Kaffe improved their total trade promotion business by 10%
“After we started using effectmanger, we have improved our internal processes. Promotion meetings decreased the error margin by min 10 % compared to handling our promotion data in Excel."
- Morten Jensen, Business Unit Manager, Peter Larsen Kaffe
We have been in business since 2010, serving local and global retail suppliers such as P&G, Pernod Ricard, Mars, Arla and Royal Unibrew. The effectmanager solution elevates the relationship between the Key Account Manager on the supplier side and the Procurement Officer on the retail chain side to become a strategic partnership with a mutual objective; improving retail promotion profit.