Our story

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2010

Start of the journey

The birth of our journey as we welcomed our very first customer. A milestone that marked the beginning of countless relationships built on trust, reliability, and a shared vision for success. Little did we know that this humble beginning would shape the path of our growth and inspire us to reach new heights in the years to come.

2012

ValueBased is being established

ValueBased started with a mission to provide all suppliers with a seamless and user-friendly platform to work with chain store's POS data and out-of-store sales.

2013

effectmanager was founded with a clear mission

effectmanager was initiated with a mission to assist all suppliers in understanding their trade spend and identifying opportunities for optimization, empowering them with the knowledge of where and how to maximize their investments.

2014

The great merge

effectmanager and ValueBased merge to form a unified entity, now known as effectmanager.

2017

Our broad reach

effectmanager now serves customers across multiple countries and markets, including Norway, Finland, Sweden, and the Baltic countries

2018

New dedicated development team

Driven by ongoing demand, effectmanager sets higher standards for delivering a SAAS product that meets the needs of both our organization and our loyal customers. To ensure excellence, we establish a dedicated development team in Romania, focused on creating a unique and tailored solution

2023

Acquiring 1st-Retail & Tilbudsugen.dk

effectmanager acquires 1st-Retail and Tilbudsugen.dk with a clear goal: to become the leading partner for promotion optimization, analysis, and planning in the Nordics

What our customers are saying

We are trusted by numerous companies from different businesses to meet their needs
  • “At Mars, we use effectmanager with POS integration. This has improved our relationship with customers. Today, sales consultants have the role of advisers instead of only selling products.

  • "At Pernod Ricard, we use effectmanager to get rid of Excel sheets and align internal processes. This provides us with a complete overview of promotions and our own business".

  • “At Mars, we use effectmanager with POS integration. This has improved our relationship with customers. Today, sales consultants have the role of advisers instead of only selling products.

  • "At Pernod Ricard, we use effectmanager to get rid of Excel sheets and align internal processes. This provides us with a complete overview of promotions and our own business".